After a little too much staring at beauty store shelves, studying ingredient lists, and reading endless reviews; we were tired of nothing feeling *quite* right for young skin. When we couldn’t find it we realized —ding!— we just have to create it ourselves. 

OO•MI is about so much more than skincare products. We have a chance to empower future gens to look within before looking online. To live out loud (!!!) and mute any noise that says they aren’t enough. We’re on a mission to break the beauty cycle — one self-care, self-love, and self-expression ritual at a time — and want parents to be able to trust that their kids are safe, loved, and in good hands. (Because, man, parenting is tough enough.). We’re going for it and hope you join us for the ride.